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Encyclopedia of Survey
Research Methods
Two-Volume Set
edited by Paul J. Lavrakas
ISBN: 9781412918084
$350.00 Hardcover
Sage Publications
Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this encyclopedia featuring more than 600 entries.
Today, surveys are conducted via cell phone, the Internet, e-mail, interactive voice response, and other technology-based modes. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information on these improvements to the field.
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