The Man Time Forgot A Tale of Genius, Betrayal, and the Creation of Time Magazine by Isaiah Wilner ISBN-10: 0060505494 ISBN-13: 9780060505493 $26.95 Hardcover HarperCollins Wilner explores the life of Briton Hadden, the genius behind Time magazine and his betrayal by friend, collaborator, and childhood rival Henry R. Luce. The two were not yet 25 when they started the nation's first newsmagazine at the outset of the Roaring Twenties. Millionaires at 30, together they lay the foundation for a media empire. Their partnership was explosive and their rivalry ferocious, inspired by envy as well as love. When Hadden died at the age of 31, Luce began to bury the legacy of the giant he was never able to best.